Privacy Notice

This privacy notice details the ways we collect, process and store your personal data.

Alice Girling is the Sole Trader and owner of BabyBourne. As a registered midwife Alice is bound by the Nursing and Midwifery Council's Code of Conduct to acknowledge and ensure people's right to privacy and confidentiality. As a Sole Trader, Alice is also required to act in accordance with The Data Protection Act (1998) and The General Data Protection Regulation (2016).

BabyBourne's contact details


Telephone: 07712 340 269

Registered address: 39 Tytherley Green, Bournemouth, BH8 0PA

Alice's professional registration can be verified via the Nursing and Midwifery Council's website.

How do we collect your personal data?

Your personal data is collected via a paper registration form during your first face-to-face consultation. We may also collect general contact information from you during telephone, email or text conversation as a means of arranging a face-to-face consultation. Referrals from other healthcare practitioners may also include these contact details. It is your responsibility to provide consent to the referral agency or professional prior to a referral as consent to contact you will be assumed.

What personal data we are collecting?

We will only collect information about you and your baby that is directly related to providing safe and effective care to you and your baby. Contact information is collected for the purposes of follow up and for accurate documentation of care as required by the Nursing and Midwifery Council. Personal data is held for the purposes of effective business tax monitoring. Medical records for children must also be legally collected in direct relation to the provision of any healthcare service provided.

Sensitive Data

As a registered midwife with the Nursing and Midwifery Council, Alice Girling is legally and professionally required to maintain clear and accurate records related to practice. This includes but is not limited to; the documentation of gaining consent, records of actions and procedures carried out, written and verbal advice given, and what information has been shared with other healthcare professionals in the interests of patient safety and public protection (NMC, 2015).

To protect your sensitive data we will not use identifiable information in any unsecure communication with you. This includes via emails, text messaging or social media.

We require your explicit consent to collect sensitive and personal data and will require you to provide signed consent to this effect.

Consent on behalf of children under the age of 13 years old is to be provided by a named parent or guardian at the point of consent.

How do we use your personal and sensitive data?

We will only use your personal and/or sensitive data within the limits of the law. This includes but is not limited to:

  • Where we need to comply with legal requirements as set out by Her Majesty's Revenue and Customs (HMRC)
  • Where we need to comply with the professional regulations as set out by the Nursing and Midwifery Council
  • To provide healthcare services as agreed between us during consultations. This also includes the ongoing communication and relationship we have with your following a face-to-face consultation
  • Where we need to perform the contract between us
  • Where necessary for insurance documentation purposes in relation to claims, complaints or activity monitoring
  • For anonymous audit and research purposes. This may include contacting you for feedback or asking you to leave a review, so we may evaluate and develop our services
  • Where we need to communicate with other agencies in relation to safeguarding adults, children and vulnerable people.
  • Where we need to communicate with you regarding changes to our data privacy practices
  • We may use your personal data to manage payments, fees and charges owed to BabyBourne for a service agreed to and provided. This may include the sharing of this personal data to law enforcement agencies.

Data Storage

Your personal data is kept in a lockable unit in the address given above and is the sole responsibility of Alice Girling. No personal data is kept on any electronic devices or is sent electronically. Your data will never leave the European Economic Area. Personal data is stored in alphabetical order as per your baby's surname. You will be given a copy of the consent to treatment form at the point of care. This copy then becomes your sole responsibility.

Data retention

Personal data is by law required to be stored for six years for tax purposes.

Medical records for children under the age of 13 years are by law required to be stored for twenty-five years.

Data Sharing

Your personal data will never be shared with third parties except in the following circumstances:

  • With your consent I will document the care and advice provided to you in your child's health record. This is to ensure safe and appropriate ongoing care from your baby's primary care providers
  • With your consent I may write to your GP to inform them of the procedures that have been undertaken for your baby
  • With your consent I may contact other healthcare professionals involved in your or your baby's care and share relevant information to enhance the care provided to you. This may include the recommendation for specialist referrals and reviews, prescriptions and care plans
  • Should I have a concern about the safety or well-being of you or your baby, I have a legal and professional responsibility to contact the relevant agencies to share information and my professional or personal concerns. Legally I do not require consent to do so
  • With your consent anonymised data may be used and shared for the purposes of audit and research
  • In the event of an adverse outcome, with your consent I will complete an adverse event report and share it with the Association of Tongue Tie Practitioners, the Nursing and Midwifery Council or another relevant agency as applicable
  • In the event of a complaint or claim relevant information will be shared, with your consent, with my indemnity provider, my union representative and legal team
  • Financial data may be shared with the bank, card machine provider, and HMRC as required.

Your rights

As the owner of your personal data you retain the following rights:

  • You have the right to withdraw your consent for BabyBourne to process and store your personal data. You also have the right for your data to be erased. Medical records for children under the age of 13, must be legally kept for twenty-five years following a procedure or event. In the situation of you withdrawing your consent for BabyBourne to hold these records they will be shared with your baby's GP for safe and legal ongoing storage. To withdraw your consent contact BabyBourne direct via the contact details set out above
  • You have the right to view the data BabyBourne holds. This request will be fulfilled within one month and no fee will be charged
  • You have the right for inaccurate personal data to be updated.

Data security breaches

In the unlikely event of a data breech, BabyBourne will report this to the Information Commissioner's Office within 72 hours of becoming aware of the incident. We will also undertake reasonable steps to attempt to contact you to inform you of the breech.

To prevent data security breaches, data handling practices are reviewed annually. Alice Girling also undertakes Information Governance training on an annual basis.